The negativity on Apple has yet again reached a peak, as it usually does after every new product unveil every year.
The following headlines are from October, November and December of last year after the company had unveiled the iPhone 7, 7 Plus and the AirPods.
As a point of reference, Apple shares were trading at roughly $115 this time last year.
"KGI sees fewer Apple Watch shipments in 2016 versus 2015."
"Apple will not benefit from Samsung exploding phones issue."
DB says Apple expectations are priced in with shares and maintains Hold rating.
"Taiwanese tech companies sales slump due to lukewarm iPhone 7 and 7Plus demand."
Apple sales for September (2016) quarter to miss on "weak global smartphone demand."
"iPhone 7 demand weak in China as customers do not perceive much value to Apple as with domestic brands"
"Apple margins did not meet expectations, maintaining Hold and $108 PT."
" Cutting price target to $115 from $130 on lack of catalysts going forward."
"Few signs of growth for iPhone 7 cycle."
"Apple downgraded to Long-Term Buy from Buy."
"KGI says Apple 2017 iPhone sales to fall for second consecutive year."
"KGI says overall global iPhone 7 shipments have peaked."
Blancco Technology Group says iPhones "fail far more often" than Android devices.
OpCo says Apple is beginning a decade-long underperformance due to dependence on the iPhone (price that day was $110/share)
KGI says new 2017 iPhones will have "unprecedented demand".
Apple reducing iPhone 7 orders as sales momentum is decreasing according to DigiTimes (shares at $110).
BI says Apple stores are swamped with customer complaints over battery issues causing the phones to suddenly switch off.
Trimming estimates on "uninspiring" iPhone 7 demand.
OTR Global downgrades Apple following checks that indicate November iPhone 7 and 7 Plus sales weaker than October sales.
Rosenblatt says iPhone sales in China down 6% year-on-year. (shares at $113)
Nikkei says Apple will lower it iPhone production by 10% in the Q1:2017 quarter based on what it says is data from suppliers.
M Science sees Apple iPhone Q1 unit shortfall and potential risk to Q2 unit estimates.
Now lets take a look at a few headlines from the last few weeks after Apple unveiled the iPhone 8, 8 Plus and X.
Apple iPhoneX "disappointing."
KGI cuts 2017 iPhone x estimates given later availability. (understandable)
Rosenblatt says iPhone 8 preorder volume below prior models.
Turnout at Apple Sydney store "bleak" on iPhone launch day.
DigiTimes says Apple told component makers to slowdown shipments.
Apple iPhone 8 launch initial response "lukewarm" as per KeyBanc.
Craig-Hallum says initial iPhone 8 and 8 Plus sales likely weaker than previous iPhone launches.
Localytics says iPhone 8 and 8 Plus are off to a slow start.
KGI says that Apple iPhone X preorder demand may have surpassed 40-50 million units. (pre-orders don't begin till October 27)
Nikkei says Apple facing 3D sensor issues in iPhone x production.
KGI says iPhone 8 and 8 Plus sales in line with expectations despite a barrage of reports saying otherwise.
DB says Apple shares fairly valued (see above)
WSJ says "Apple iPhone X Production Woe Sparked by Juliet and Her Romeo."
Apple negativity is nothing new for investors/traders who know the Apple story, and we are at that time of the year where the negativity will more than likely pick up even more as we get closer to earnings towards the end of the month.
Has anyone ever stopped to consider why it is that only Apple has problems with its suppliers in Taiwan every single year? Does that make sense to any rational human being? However, still the always-short-never-wrong crowd bangs on and on about the same issue every single year.
C'est la vie.
After all, negativity sells.
Investors/traders should remember the one simple fact-it is far more easy to be negative/tear down stuff than it is to be positive. The sweaty swamis, pontificating pundits, and the always-short-never-wrong circus clowns/court jesters have been predicting the demise of Apple for years with their lengthy song and dance routine and cryptic whispers (all in their minds), mostly to no avail.
All it has done, if one listened to their lengthy nonsense, is cost traders/investors money.
I am actually surprised someone has not yet set the Apple 8 or 8 Plus on fire or bent it or come up with some other ridiculous negative on the form factor/internals.
That is not to say that it's up, up and away time for Apple traders and investors. Far from it given the fact that our indices are trading at all-time highs and the negativity is swarming everywhere one looks. Albeit, mostly from the dark-side and those that have missed the ride higher as they wait and wait and wait on the "big crash".
(Long aapl, long and short aapl options)